пятница, 12 сентября 2014 г.

Theme 2: Critical media studies (before)

Zulfiya Tarazova

Theme 2:  Critical media studies  (before)

Theodor Ludwig Wiesengrund Adorno and Max Horkheimer were the founders of the Frankfurt School. It is a critical theory of the modern (industrial) society, also it is one of the kind of neo-Marxism. According to authors of «Dialectic of Enlightenment», «Enlightenment» is a one of the key terms in the work of scientists. According to authors, it is a process of gaining new knowledge by human in order to avoid unexplained phenomena in the nature.

The concept of «myth» is based on the interpretation of certain aspects of the culture of ancient and modern societies. According to authors, the myth associated with a particular type of knowledge acquisition. The authors call it "animism" and described as "false" system of acquiring of knowledge. It includes elements of ignorance and deception.

Another key word of the discussing of authors is "dialectic". It is a method of giving arguments in philosophy. It is a way of thinking about the contradictory meanings, objects, processes and it is also the process of finding solutions to these contradictory processes. In this case authors discussing about contradictory process, which are happening in the first half of XX century.  

"The Work of Art in the Age of Technical Reproductivity"of Benjamin is another great book of representatives of the school of Critical media studies. This work considers  the relation between "superstructure" and "substructure" in the capitalist order of production, introduced the concept of aura, and etc. 

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